We went all out with this commercial for social enterprise The Good Roll! They make the world less shitty with their 100% European recycled toilet paper. They also build clean and safe toilets in Africa with 50% of their net profit! Super Good Roll if you ask us! We had carte blanche for the whole creative proces as long as it became clear 'Why They Roll'. We flushed all the easy and simple ideas and took it to the next level with a fun and crazy concept. The result: a big juicy and steaming commercial we’re very proud of. Go check it out yourself!