For PartsPoint, we developed the creative concept and brand world for WashProf, a new formula designed for professional car wash operators who want to grow without giving up their independence.

At the heart of the brand is ‘Born to Shine’: a distinctive creative platform built around a recognisable mascot that now plays a central role across WashProf’s marketing communications. We translated the concept into a campaign film and a broad range of campaign assets, creating a consistent and ownable visual identity that helps WashProf stand out, build recognition and support its network of independent entrepreneurs.