A bag of instant tomato soup was the beginning of Quooker. 'What madness actually. There isn't even instant boiling water yet.' Thought father Petri. In the basement, father started tinkering. From idea, to product type, to potentially marketable product. After eldest brother became interested in that tinkering in that basement and started helping out, later younger brother stepped in too. Quooker is now in 16 countries and is an essential part of many households.

This heritage film shows wonderfully how this family business grew into a huge player, but never lost its individuality.