Together with ING, we created a powerful film that tells the story of their transition to sustainability. Our approach went beyond a simple corporate film; it was a strategic communication tool, designed to both emotionally touch and inspire content.

A Story that resonates

We began by identifying the core message: how ING supports its customers in their transition to sustainable models. Through in-depth interviews with ING and their customers, we mapped not only the business successes, but also the human impact of these changes.

The film shows how ING uses its expertise to help companies in this transformation, with concrete examples such as sustainable finance and risk management. A powerful customer story took center stage-a company that, thanks to ING's guidance, was able to drastically reduce its carbon footprint and open up new market opportunities. We shot this baby in different parts in Europe. By creating a playful animation and a custom made track we made the loving story behind Piaggio come to life.